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People
People are our greatest capital that we take particular care of.
Key staff members and consultants are:


Maciej Bartmiński (President)
  • Sociologist and economist by education
  • 12 years of experience in marketing research in large corporations as well as independent research agencies
  • 8 years as a quantitative research director, first at CRI (co-owner) then at Kinoulty Research

Małgorzata Kiljańska (Qualitative Research Consultant)
  • M.A. degree in English Studies, in research since 1994. Worked for Kinoulty Research for 12 years, of which 8 years as a qualitative research director. Great experience in designing, moderating and managing qualitative projects
  • Has done several hundreds qualitative research projects on many markets both in Poland and in Central & Eastern Europe
  • Member of PTBRiO (Polish Society of Market and Opinion Researchers)
  • Now an independent qualitative research consultant

Tadeusz B. Iwiński (Statistics Consultant)
  • Ph.D. in applied mathematics. Many years’ career at the Warsaw University’s School of Mathematics, specialised in formal methods for social sciences and research methodologies; visiting professor to Spanish and Mexican universities
  • Has worked with many research agencies (among them SMG/KRC, PBS, IQS&Quant, AGB) and managed big research projects
  • Runs his own consultancy in marketing and opinion research methodologies, specialises in non-standard methods of empirical data analysis (bootstrapping, data fusion, etc.).



Rasa
(Project Manager)

Jacek (Fieldwork Manager)

Kinga
(Fieldwork Manager Assistant)

Krzysztof
(Data Processing)

Krysia, Paweł (Customer Service)

Ola, Zbyszek (Accounting)


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To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.'

Al Ries & Laura Ries

Market Side Sp. z o.o., ul. Świętokrzyska 20, pok. 412, 00-002 Warszawa, tel./fax +48 513 100 240, office@marketside.pl