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Projects

We can design and conduct research projects for the majority of typical areas of interest to marketing:

  • New Product Development (NPD)
  • Segmentation
  • Price tests
  • Product tests
  • Advertising tests
  • Brand and advertising tracking
  • Brand affinity
  • Purchase habits
  • Customer satisfaction
  • Category management
  • Purchase barriers
  • Market potential
  • Trade partner research
  • Mystery shopping

But we take greatest pleasure in designing non-typical research projects that require in-depth understanding of the client’s issue, insightful expertise and excellent research skills.



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To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.'

Al Ries & Laura Ries

Market Side Sp. z o.o., ul. ¦wiêtokrzyska 20, pok. 412, 00-002 Warszawa, tel./fax +48 513 100 240, office@marketside.pl