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Our team has thorough experience in projects on all the key markets that use research:

  • FMCG
- mineral water
- carbonated soft drinks
- coffee
- beer
- savoury snacks
- pasta
- baby food
- personal care & cosmetics
- household cleaners and detergents
... and many more

  • Banking and financial services
  • Prescribed drugs
  • OTC drugs
  • Modern trade 
- hypermarkets
- shopping malls
  • Household appliances (small domestic appliances, white goods)
  • Electronics (brown goods)
  • Telecommunication
  • Interior decoration and furniture


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To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.'

Al Ries & Laura Ries

Market Side Sp. z o.o., ul. ¦wiêtokrzyska 20, pok. 412, 00-002 Warszawa, tel./fax +48 513 100 240, office@marketside.pl