Premium products will remain supplementary to the general offer of discount stores (full text in Polish)


Maciej Bartmiński, the chairman of Market Side About talks about the so called premiumisation trend – launching lines of more expensive goods of superior quality and how the discount chains handle it. The trend of premiumization is evident in the Polish retail market. Retail brands launch their own premium lines of products, and even individual stores dedicated purely […]

Full text in Polish