Product
and brand research
We surveyed hundreds of thousands customers – users of specific products, brands, retail chains. Awareness, perception, communication, customer profile. Personal f2f, exit polls, CATI, CAWI, qualitative methods
Geospatial analysis,
modeling
Demographic and purchasing analyses for any area, catchment zones, area of influence and domination, modeling sales and market shares. The best databases
Product
testing
We have extensive experience in product and packaging testing. CLT and in-home, use and taste (food products), graphic design evaluation. Own database of benchmarks
Online
(survey) panel
Our panel was established in 2015 and consists of several thousands of respondents who are representative of general population in Poland. A basic survey may be planned and conducted in as fast as 24 hours.
Product
and brand research
We surveyed hundreds of thousands customers – users of specific products, brands, retail chains. Awareness, perception, communication, customer profile. Personal f2f, exit polls, CATI, CAWI, qualitative methods
Product
testing
We have extensive experience in product and packaging testing. CLT and in-home, use and taste (food products), graphic design evaluation. Own database of benchmarks
Geospatial analysis,
modeling
Demographic and purchasing analyses for any area, catchment zones, area of influence and domination, modeling sales and market shares. The best databases
Online
(survey) panel
Our panel was established in 2015 and consists of several thousands of respondents who are representative of general population in Poland. A basic survey may be planned and conducted in as fast as 24 hours.
We are professional
They trusted us
In the media
Beginnings of Covid-19 in Poland. Social research
Polsatnews.pl / According to the Market Side report, despite the positive assessment of the government’s actions, almost all respondents expressed a strong expectation that the authorities would support hospitals in the fight against the virus. “Most often we avoid leaving the house (75 percent) and canceling appointments (75 percent)” – writes Maciej Bartmiński, author of […]
About 3 million of shopping centers’ clients no more than look at the products in stores and buy them later online (full text in Polish)
Propertynews.pl/ In 2012 one in four shoppers in Poland looked at certain products in shopping center but purchased them elsewhere. This behavior pattern concerned mainly younger, unmarried people, typically with higher education, more affluent and those living in masovian district –the study of Market Side indicated. Mostly the people who browse in stores, but […] […]
Shopping centers – what attracts customers (full text in Polish)
Portalspozywczy.pl/ Several years ago on-site supermarket was a magnet for clients. Today a large grocery store within a shopping center does not guarantee its success. Potential entertainment offers were the subject of the seminar “Merchandising of entertainment – what attracts the customers?” Which took place during Property Forum 2015 Conference. The data collected by Market […]
The dominance of the Western food chains in Poland is on the rise (full text in Polish)
Rzeczpospolita www.rp.pl/ Despite the ever so emphatic patriotic call to buy local foods we evidently prefer foreign chains. Last year as much as half of the respondents admitted that they mostly shopped in Biedronka. Polish people aren’t very loyal shoppers and they are not likely to get attached to a certain chain. The Market Side’s […]
When it comes to choosing the retailer, price remains the main criterion (full text in Polish)
Dlahandlu.pl / „Food chains”, the report prepared by Marked Side, suggests that consumers are most likely to choose chains which invested in being perceived as selling low price products. It seems that the key determinant of customer satisfaction is still low price yet in conjunction with acceptable quality. Let’s remind that the most visited food […]
What could Biedronka do with Piotr i Paweł? There are several possible outcomes (full text in Polish)
Wiadomoscihandlowe.pl/ In our view the most interesting case scenario would be for Jeronimo Martins to retain the separate status of the acquired chain, with possible change of its name – says Maciej Bartmiński, chairman and co-owner of Market Side, with reference to the media speculations about acquiring Piotr i Paweł chain by the JMP which […]
Premium products will remain supplementary to the general offer of discount stores (full text in Polish)
/Dlahandlu.pl/ Maciej Bartmiński, the chairman of Market Side About talks about the so called premiumisation trend – launching lines of more expensive goods of superior quality and how the discount chains handle it. The trend of premiumization is evident in the Polish retail market. Retail brands launch their own premium lines of products, and even […]
Company data
Market Side Sp. z o.o.
Al. Komisji Edukacji Narodowej 88 lok. 49
02-777 Warszawa, Poland
Tax ID (NIP) 712-30-11-157
Statistical No (REGON) 060147133
Court No (KRS) 0000259317
phone: +48 22 205 06 63
e-mail: office@marketside.pl